A brand is not just a logo, slogan or a name. It is always more than that. It is the relationship that one’s company has with its customers. It is the entire experience of gaining the market to establishing themselves as a giant in the market. It is a reputation, value of products and services that customers have in their minds. To get all this on the same page and in the good books, an organization needs to spend on useful resources and strategy everything. Strategy and planning are 2 things that an organization has too keep doing firstly to adjust in the environment and secondly to keep the grasp on the market. All these things, the slogan, name, colors, logos you use to define your firm in the market has some responsibilities. All of that includes:

•  The messages that they convey.
•  The image they portray.
•  Ways by which the employees interact with their customers.
•  What does a customer think about your rivals in the market?

All these things help the staff members of the management to strategize and execute the plans for the betterment of the firm.