Many organizations do think about having a better designing solutions for their firms. This is also often discussed that it is important to have a better design. As all of this plays an important and strategic role in making the rightful decisions. But it is known to fewer people that what should be the experience strategy for a company. Even before adopting a strategy for the firm the consultant has to get acquainted with all the aspects and positions of the firms and its resources. To be précised, the experience strategy is a collection of particular activities that is chosen by any organization so that they are capable of delivering a series of interaction. All this taken together can help in boosting up the work and make all the processes effective and efficient.

Omni-channel experience is a multi-channel approach to marketing & selling in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. It is also defined as a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.