Capture and qualification
Bring prospective demand into an owned route for review and follow-up.
- Lead capture and web forms
- Source and campaign context
- Assignment rules
- Follow-up SLA
- Qualification fields
- Lead-to-deal conversion
Swaves ERP · Applications
Keep each opportunity, conversation and commitment in context. Customer & Sales brings leads, organisations, contacts, deals, communication, tasks, assignment and forecast context into a focused sales workspace with a controlled route into quotation and fulfilment.
Actual application interface from the official module documentation; final configuration and scope are confirmed per deployment.

Working coverage
Sales teams moving beyond spreadsheets or disconnected communication tools while keeping downstream commercial and operational work aligned.
Bring prospective demand into an owned route for review and follow-up.
Work deals through defined stages with current value, probability and ownership.
Keep the people, organisation and working history together.
Support consistent outreach without separating messages from the opportunity record.
Translate an approved opportunity into the documents operations and finance can fulfil.
Give managers a current view of workload, movement, conversion and follow-up quality.
End-to-end flow
Context follows the relationship from capture and qualification through proposal, decision and operational hand-off.
Create the lead with source, organisation, contact and initial need.
Marketing or intakeAssign ownership, understand fit, schedule action and decide whether to progress.
SalesWork the deal with communication, tasks, products, expected value and stakeholder context.
Account ownerPrepare the approved commercial offer, terms and required internal review.
Sales and commercial controlConvert the accepted commitment into quotation, order and fulfilment responsibility.
Sales operationsRole views
Each person sees the queues, measures, records and actions that belong to their responsibility.
Next best action
Pipeline quality
Commercial accuracy
Relationship continuity
Connected applications
Move into the responsibilities that sit immediately before, after or alongside this application.
Foundation and attribution
Swaves ERP solutions may use and extend established open-source business platforms, including the ERPNext and Frappe ecosystem, alongside Swaves configuration, integration and managed services. Capabilities and interface patterns shown here are referenced against current published module documentation. ERPNext and Frappe are trademarks of their respective owner. Swaves does not claim partner certification, endorsement or ownership of upstream products.